What are Nicotine Pouches?

Nicotine pouches are small, soft pillow-shaped pouches that offer a smoke-free alternative for adult users seeking to experience nicotine moments without the tobacco-leaf*. Compared to cigarettes, nicotine pouches are cleaner and, and do not produce smoke. Because there is no burning or combustion involved, nicotine pouches do not expose adult nicotine users to harmful tar and toxicants that can be produced by smoking cigarettes.

How Do Nicotine Pouches Work?

Nicotine pouches are designed for oral use. When placed in the mouth, the pouch releases nicotine and flavour over a period of time, which is absorbed through the gums. This process provides a satisfying nicotine experience without the need for smoking or chewing.

Step-By-Step Guide on How to Use Nicotine Pouches

1. Open the Can - Nicotine pouches are typically stored in a sealed can. To open, break the seal and twist off the lid according to the manufacturer’s instructions.

2. Place the Pouch - Position one pouch under your upper lip.

3. Experience the Flavour - As the pouch sits in place, it will release nicotine and flavour.

4. Dispose of responsibly - After use, remove the pouch and dispose of it according to the manufacturer’s guidance, typically in general waste.

Ingredients and Composition of Nicotine Pouches

The primary active ingredient in nicotine pouches is nicotine, which may be derived from nicotine salts extracted from tobacco. Plant-based fibres are included to maintain the structure of the pouch, while sweeteners and flavourings are added to enhance the adult user experience.

Adult users can choose nicotine pouches in various nicotine strengths. The range is typically 3mg to 11mg of nicotine per pouch. Adult users who are new to nicotine pouches are advised to start with a lower nicotine strength.  

With ZYN, nicotine pouches come in several formats. 

Benefits of Using Nicotine Pouches

Nicotine pouches offer several benefits for adult users looking for an alternative to traditional tobacco products:

• Nicotine without Tobacco*: Unlike Snus or cigarettes, nicotine pouches do not contain tobacco.

• Smoke-Free: No combustion is involved, meaning no smoke, ash, or lingering odours.

• Convenience: Easy to use, portable, and device-free. Unlike tobacco products, nicotine pouches aren't subject to travel restrictions as they can be used in smoke and vapour free locations.

• Non-intrusive:   Pouches are small and can be used without bothering other people.

• Wide Choice of Flavours: Available in a variety of flavours, from mint to fruit-flavoured allowing users to choose according to personal taste preferences.

• Varied Nicotine Strengths: Nicotine pouches come in different strengths, offering options that cater to both light and more experienced users based on their nicotine needs.

Nicotine Pouches Compared to Snus and Chewing Tobacco

The main difference between Snus and nicotine pouches is that Snus contains tobacco, while nicotine pouches are tobacco- leaf free. Sale and distribution of snus is not legal within the UK. Selling snus is widely prohibited outside of its country of origin and banned in all EU countries except from Sweden.

Regulations and Usage Guidelines of Nicotine Pouches

Oral nicotine pouches are subject to regulations that vary by country. Adult users should familiarise themselves with local guidelines regarding the sale, purchase, and use of nicotine pouches. It’s also important to use these nicotine products responsibly.

However, generally nicotine pouches offer more freedom of use compared to other smokeless products as they do not produce vapour. Therefore, they are currently not subject to the same regulations as vaping and heated tobacco devices other tobacco products.

Discover ZYN Nicotine Pouches

ZYN is a brand of smoke-free, tobacco-free* nicotine pouches that offer a cleaner way to use nicotine compared to cigarettes. ZYN nicotine pouches are small, soft, pillow-shaped pouches made from high quality nicotine and ingredients. They don’t produce smoke, ash or vapour. They don't require a device and are simple to use.

Learn more about ZYN nicotine pouches or explore the range of ZYN flavours

*The nicotine in ZYN is derived from tobacco but ZYN does not contain tobacco leaf.