MANILA, Philippines – ZYN unveils a bold new chapter with the launch of three new variants Fresh Breeze, Dark Purple, and Espressino during ZYN Socials, its first one-of-a-kind multi-sensory event blending Manila’s vibrant music landscape with ZYN’s innovative smoke-free nicotine pouches.

ZYN Socials transformed White Rabbit in Poblacion to bring their new variants to life. They reimagined the space into a three-floor event place showcasing Fresh Breeze, Dark Purple, and Espressino while highlighting Manila's dynamic culture. Each floor offered a distinct ambiance fit for each of the new ZYN variants, in addition to their portfolio of 1.5MG nicotine pouches. Notably, Marco Baluyut, President of Quay Concepts shared “Collaborating with ZYN Socials allowed us to create something truly memorable— providing them the perfect moment to effectively showcase their new variants here at White Rabbit.”

Right as you enter, you are welcomed by an immersive experience of live music brought to you by ZYN at Apotheka. Showcasing the refreshing essence of Fresh Breeze, guests enjoyed mint-infused drinks to highlight the variant’s crisp taste and to reflect the brand’s commitment to keeping things fresh for legal age nicotine users.

Celebrating the smooth and roasted taste of Espressino, ZYN at Cheshire was inspired by mid-century aesthetic; providing classic espresso cocktails to amplify the experience and paired with a tribute to legendary music icons.

Lastly, the immersive experience ended at the top floor by highlighting the smooth and aromatic essence of the Dark Purple variant at ZYN at Ugly Duck. Electronic music and drag queen performances filled the room, capturing the unique sensation this variant brings to nicotine users*.