Our range of tobacco and nicotine alternatives to cigarettes are uniquely designed to provide a satisfying, sensorial experience.
Whether it’s our heated tobacco devices, which deliver a familiar, satisfying taste experience, or our new vaping device, crafted to deliver a consistent taste every time; the IQOS portfolio offers a choice of smoke free products for adults who would otherwise continue to smoke or use other nicotine products.
We are on this journey together.
This year sees a huge milestone for the IQOS community. Find out more
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
We choose better together.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire or ash.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Unlike cigarettes, IQOS has no lit end or second-hand smoke.
IMPORTANT INFORMATION: IQOS is not risk-free.
Most smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
IQOS testimonial
“Just got my device. Super good quality and hand feel. Love the app and being able to change how it vibrates. Classic Mint is the best flavour."
Veevalicious
IQOS VEEV user
- Heated tobacco
- Vaping made right
We IQOS Because …
Discover why millions of adult smokers around the world have switched to IQOS.*
Satisfying
No tar
No smoke
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
More to discover with myIQOS
Care you can count on. Privileges to inspire you.
More to discover with myIQOS
Care you can count on. Privileges to inspire you.
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
Something we haven’t covered?
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