Better choice
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Better is up to us.
No smoke, less smell than cigarettes, no negative impact on indoor air quality*.
IMPORTANT INFORMATION: IQOS is not risk-free
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
We IQOS Because…
Discover why millions of adult smokers around the world have switched to IQOS*.
<h5 class="text-soft-white mb-0 rte-selected-content coral--light" data-rte-text="Text soft white Margin bottom 0 ">Satisfying</h5>
<h5 class="rte-selected-content coral--light text-soft-white mb-0" data-rte-text="Text soft white Margin bottom 0 ">No tar**</h5>
<h5 class="text-soft-white rte-selected-content coral--light mb-0" data-rte-text="Text soft white Margin bottom 0 ">No smoke</h5>
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption.
PMI Financials or estimates, IQOS user panels and PMI Market.
Try our flavours
HEETS Amber Selection
Balanced and roasted.
Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
HEETS Yellow Selection
Mild and zesty.
Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.
HEETS Bronze Selection
Rich and warm.
Bronze Selection is a mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.
HEETS Teak Selection
Rounded and creamy.
Teak Selection is a balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.
HEETS Blue Selection
Deep and cooling.
Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.
HEETS Green Selection
Balanced and cooling.
Green Selection is a balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.
HEETS Silver Selection
Refined and toasted.
Silver Selection is a balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.
HEETS Gold Selection
Balanced and crisp.
Gold Selection is a rounded, toasted tobacco blend balanced with woody aroma notes and a hint of freshness.
HEETS Sienna Selection
Smooth and flavourful.
Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.
HEETS TURQOISE SELECTION
Refreshing and cooling.
Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
HEETS GREEN ZING
Zesty and fresh.
Green Zing Label delivers crisp menthol cooling sensations colliding with citrus and the aroma of spicy herbs.
HEETS PURPLE WAVE
Rich and satisfying.
Purple Wave delivers crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.
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More to discover
with myIQOS
Care you can count on,
privileges to inspire you.
More to discover
with myIQOS
Care you can count on,
privileges to inspire you.
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Loyalty rewards
Earn point for member offers, device upgrade and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
