Taste the difference
HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.
In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.
To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function. Watch the video to find out more.
Balanced and roasted.
Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
Mild and zesty.
Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.
Rich and warm.
Bronze Selection is a mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.
Rounded and creamy.
Teak Selection is a balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.
Deep and cooling.
Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.
Balanced and cooling.
Green Selection is a balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.
Refined and toasted.
Silver Selection is a balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.
Balanced and crisp.
Gold Selection is a rounded, toasted tobacco blend balanced with woody aroma notes and a hint of freshness.
Smooth and flavourful.
Sienna Selection delivers a balanced, well-rounded tobacco taste with a delightfully woody variant and subtle light tea notes.
Refreshing and cooling.
Turquoise selection delivers a crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
Zesty and fresh.
Green Zing Label delivers crisp menthol cooling sensations colliding with citrus and the aroma of spicy herbs.
Rich and satisfying.
Purple Wave delivers crisp menthol cooling sensations colliding with indulgent dark forest fruit aromas.
In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.
*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.
To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function. Watch the video to find out more.
Balanced and roasted.
Amber Selection is a rounded, toasted tobacco blend layered with lightly-scented woody and nutty aroma notes.
Mild and zesty.
Yellow Selection is a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes.
Rich and warm.
Bronze Selection is a mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.
Rounded and creamy.
Teak Selection is a balanced, toasted tobacco blend coupled with creamy and nutty aroma notes.
Deep and cooling.
Blue Selection delivers a deep menthol cooling combined with a mellow tobacco blend and enhanced by peppermint and creamy vanilla aroma notes.
Balanced and cooling.
Green Selection is a balanced menthol cooling coupled with lightly toasted tobacco blend and enriched by green minty aroma notes.
Refined and toasted.
Silver Selection is a balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.
Balanced and crisp.
Gold Selection is a rounded, toasted tobacco blend balanced with woody aroma notes and a hint of freshness.
The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
From the farmer to the consumer. The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.
They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
From the farmer to the consumer. The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.
Take a guided trial with an expert instore, or at home with our lending service.
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