HEETS Terra will soon be called HEETS Russet.

If you're looking for alternatives to cigarettes1 or have already switched to IQOS, you’ll find support for your next steps with IQOS now: myIQOS, the new home for all your services and privileges.

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Try IQOS at home or directly in the IQOS Store with IQOS experts and discover our diverse services. Benefit from our all-round support from the very first moment. Whether expert tips on your first steps with IQOS or on how to get the most out of your device. You get everything you need to enjoy your IQOS moment.

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1. IQOS is for adult smokers only.
2. All adults who would otherwise continue to smoke or use other nicotine products. General terms and conditions apply.

The heart of IQOS houses the heating blade made from ceramic and elements of platinum, gold and silver.

This blade is part of the sophisticated HeatControl™ technology, whose main function is to heat the units of tobacco for heating in a controlled manner, thereby assuring that the temperature of 350ºC is not exceeded. If we want to ensure its optimum function at all times, it is very important not to damage it.

The heart of IQOS houses the heating blade made from ceramic and elements of platinum, gold and silver:

1. This blade is part of the sophisticated HeatControl™ technology
2. whose main function is to heat the units of tobacco for heating in a controlled manner, thereby assuring that the temperature of 350ºC is not exceeded.
3. If we want to ensure its optimum function at all times, it is very important not to damage it.

Below, we will explain how to monitor its condition and avoid possible damage.