Try IQOS
Try an IQOS device at home for [14] days and discover the taste of real tobacco heated, not burned.
It’s about progress
We all strive to create a better future, for ourselves, and for the people around us.
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 11 million adult IQOS users around the world* who are already on that same journey.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
I IQOS Because…
"If you want something new, you have to stop doing something old.”
Orchydea
"IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Nevermore without. Fully satisfied."
Giada
"With IQOS I no longer have that terrible smoke smell .... for a woman it is a unique benefit."
Mariarosaria
This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.
Cigarettes produce tar, IQOS doesn’t
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.** Switching completely to IQOS is less harmful than continuing to smoke.
