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A cookie is a small text file that is stored on, and during subsequent visits retrieved from, your computer, tablet, mobile phone or similar devices when you visit Swedish Match North Europe AB’s (“Swedish Match”, “we”) website www.zyn.com (the “Website”) (except for the subdomain us.zyn.com). Cookies allow the Website to remember, for example, information about your visit so that we can provide you with a better user experience.
There are two types of cookies: persistent cookies and session cookies. The persistent cookies are stored on your device for a longer period of time after your browser has been closed and are used, for example, to log the choices you made during earlier visits. Session cookies are stored temporarily in your browser, for example, to remember what language you selected. These are erased automatically after your browser is closed.
There are also third-party cookies, meaning that the cookies do not originate from us, but from someone else. Third-party cookies are often used for web statistics and marketing, such as Google and Facebook.
Swedish Match uses persistent cookies and session cookies to facilitate the use of, and purchasing on, the Website. Cookies are also used to store information between your visits, for example, the contents of your shopping cart.
Swedish Match uses third-party cookies for analysis of the use of the Website, which forms the basis for our product development moving forward and retargeting when we may provide information and market ZYN externally to users who have visited the Website. See more information about specific third-party cookies below.
Use of the Facebook Pixel (third-party cookies)
Swedish Match, like many others, uses Facebook’s marketing technology (the Facebook “Pixel”). The aim of this is to market ZYN to Facebook’s users through the technology, for example, by separating existing users of the Website that we wish to target with advertising for ZYN. Basically, the Pixel uses the following method:
Use of Google Analytics/Tag Manager (third-party cookie)
If you block or limit cookies on the Website, it is possible that you will not be able to use all of the services and functions on the Website.
Read more about how we use your personal data in our Privacy Notice.
Latest update to this information: 12 December, 2018 (Version 1.2)