Aside from developing a new technology, determining its value is by far the most complex and important part of the entire Intellectual Property (IP) process. Properly prioritizing R&D projects can prevent viable technologies from languishing on the shelf or reduce the possibility of spending vital development time and money on a technology that may not be worth the resources put into it. Services like the Patent & License Exchange, Inc. (pl-x) provide financially oriented IP valuation products that can help value and proactively manage the IP process.

Many of these tools and services are geared toward research organizations, like the Far West Region laboratories, looking to capitalize on the value of their intellectual property. "Our members have exciting technologies but connecting with their target markets has been somewhat problematic," said Dr. Michael Sullivan, Regional Coordinator. "The tools and services of organizations like pl-x may be the ideal solution for our member laboratories because they provide a fast, cost-effective valuation tool that is based on a proven financial model and backed with marketing and transaction support."

These valuation tools can allow users to conduct early stage technology assessment, prioritize out-licensing projects and confirm value for R&D projects. In addition to metrics valuation tools, marketing support of patents through a web portal accessible worldwide are available. This feature can significantly lower travel expenses, while increasing visibility to potential customers.

The Patent & License Exchange, Inc. states that their calculated indications of value produced by pl-x developed metrics help organizations make strategic resource allocation decisions for technology investments and is a key aid when seeking to harness the full value of their IP. TRRU? metrics, based on the Noble Prize-winning Black-Scholes options pricing formula, has already helped companies monetize assets through licensing, debt and equity capital creation, and patent enforcement transactions.

"Valuing and marketing intellectual property has never been easy," said Greg Van Dyke, vice president of business development for The Patent & License Exchange, Inc. "We developed our software to support tactical decision making during every phase of the IP life cycle."

Patent & License Exchange, Inc. has expressed a desire to work with the FLC laboratories and describe the efficiencies pl-x's IP valuation and marketing tools would incorporate into the laboratory process.

Contact:
Dave Edwards 888-465-0690 ext 331 or email at dedwards@pl-x.com.